Get Intelligent about bidding

Bidding is an expensive business. To increase your chance of winning, you need to get your intelligence right to figure out if it is even worth putting in a bid. We’ll teach you how to adopt an intel-driven bidding approach, an approach that starts well before the bid hits the market.

You’ll understand how to integrate intel into your business development activity and position yourself with the prospective Client before a bid is out. You’ll get the inside track on how to develop Client understanding, establish what they really want and influence the requirements. You’ll learn ways to research your Client, competitors and your own company.

We’ll then teach you two powerful techniques to turn information into actionable intelligence to drive your bid strategy. We’ve developed robust research and reporting methods for this, which we’ll share with you.

Research will help you understand the context. The context is everything in bidding.

There are eight units covered in this course:

Unit 1

Introduction to intel-driven bidding

Unit 2

Get your intelligence together

Unit 3

Know your Client

Unit 4

Know what you are bidding for

Unit 5

Know your competition

Unit 6

Know yourself

Unit 7

Turning intelligence into gold dust

Unit 8

Putting it into practice


This course will help you to understand the importance of research, including how to research, how to turn research into intelligence and how research contributes to strategy.


1 day (9:30 - 17:00)


Up to ten delegates per day


Prices available on request

Call +44 (0)203 4700 180 or email [email protected]FULL RANGE OF COURSES

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