Get Intelligent about bidding
Bidding is an expensive business. To increase your chance of winning, you need to get your intelligence right to figure out if it is even worth putting in a bid. We’ll teach you how to adopt an intel-driven bidding approach, an approach that starts well before the bid hits the market.
You’ll understand how to integrate intel into your business development activity and position yourself with the prospective Client before a bid is out. You’ll get the inside track on how to develop Client understanding, establish what they really want and influence the requirements. You’ll learn ways to research your Client, competitors and your own company.
We’ll then teach you two powerful techniques to turn information into actionable intelligence to drive your bid strategy. We’ve developed robust research and reporting methods for this, which we’ll share with you.
Research will help you understand the context. The context is everything in bidding.
There are eight units covered in this course:
Introduction to intel-driven bidding
Get your intelligence together
Know your Client
Know what you are bidding for
Know your competition
Turning intelligence into gold dust
Putting it into practice
This course will help you to understand the importance of research, including how to research, how to turn research into intelligence and how research contributes to strategy.
1 day (9:30 - 17:00)
Up to ten delegates per day
Prices available on request
Call +44 (0)203 4700 180 or email [email protected]